'Here For It' is a promise to all women that Adore Me supports whatever they want to do, or not do, in their lingerie. It doesn't tell women what to do, rather it positions the product as a back-seat driver, shining a light on the person wearing the product and supporting their journey every step of the way. For Adore Me’s 2020 Valentine’s Day campaign, we partnered with Reddit to source what women really wanted, from the most honest place on the internet.
With only a small budget and a huge ambition around the creative we wanted to put out, I had the opportunity to direct this spot, alongside an incredible female creative and client team. Together, we put together a cast of real, non-union female talent that spanned body types, ages, races, and everything in between, and the response was truly incredible.
Shot by Cara Mia Cecchini + Asan Aslam.
