Stills photography of several chapters of The Greatest Story Ever Worn - Levi’s 150th anniversary campaign of the original 501® jean. Launching across 37 markets and 19 languages, the campaign celebrates the true exploits of 501® wearers of the past 150 years.
Shot by Jason Nocito and styled by Miyako Bellizzi, these are the true stories of broken legs, denim bans, wanted ads, perfect creases, loving marriages, torrid affairs, Andy Warhol being a complete weirdo, and other true accounts of the fabled 501®.