We spend over half of our work days doing busy work. A statistic we don’t need to share, because so many of us are already living it - this film was made as an ode to the ‘it hurts so good’ of that fact. Inspired by very true, (very busy), very experienced events, 'The Wrong Kind of Busy' launches HP’s new brand vision for a a better and simpler era of work as they introduce the AI PC, a tool designed to streamline the b.s. and get us back to the work that we were meant to be doing along.

Directed by Salomon Ligthelm (Prettybird), lensed by Kate Arizmendi, and cut by Danielle Sclafani.